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Marvolus Manufacturing

Display Racks, Sign Holders & Store Fixtures

  • 7 Types of Holiday Advertising

    In-Store Holiday Advertising

    Christmas shopping next exitThe holiday season is gearing up, and that means figuring out how you’re going to advertise your wares this year. While it’s important to advertise in order to bring customers into your business, advertising products inside your store can be just as important. We’ve put together a list of 7 methods of in-store advertising that you can use this holiday season to leverage higher sales.

    Banners and Signs

    Sometimes the classic ways can still be the best ways. Striking, eye-catching banner displays are still a great way to draw attention to a certain product or department. Overhead banners can be used to direct customers from half a store away. And large, backwall banner displays can be used to set a select item apart from the surrounding department.

    Shopping Cart Advertisements

    If your store has shopping carts, putting ads on them can work wonders. Ads can be placed on the end so that on-coming shoppers see them or conspicuously placed where the person pushing the cart sees it every time they check their cart.

    Checkout Counter Dividers

    During normal customer traffic, checkout counter dividers can present select items for up to five minutes. As the holiday season really gets into full swing, that exposure can grow to longer amounts of time. Having stylish display fixtures can present small items so that they can turn into impulse purchases.

    End Caps and Floor Displays

    When you want to really push a particular item, pulling it away from similar items can help set it apart. Strategic use of end caps and floor displays can help direct customers’ attention to the items you choose by placing them apart from their regular department and presenting them in a new context.

    Floor Graphics

    Bright, colorful floor graphics can direct attention to a particular shelf or department. Don’t depend on them too heavily as you get into the heavy traffic of the holiday season, though. Depending on where they are placed, heavy customer traffic can mean that nobody really sees your floor graphics.

    Digital Screens

    Yes, they can be expensive, but digital screens can also be highly effective. They can add an element of entertainment or even interactivity to the shopping experience. Setting these displays up to showcase high-ticket items can be very advantageous, and setting them to loop through a few items means that they can be a multi-purpose advertisement.

    In-Store Beacons

    If you choose to use in-store beacons, make sure you do so sparingly. In-store beacons are sensors that use Bluetooth technology to send coupons and/or messages to a customer’s smartphone when they are in proximity to the sensor. These can be very effective when used right because the information or incentive is relevant and can be used right now.

    There are many ways that you can entice your customers to buy items this holiday season. Make sure that you choose methods that will showcase your merchandise in the best possible way.

  • Print Magazine and Book Sales Are Still Strong!

    Think print is going out of style? Not even close.

    marvolus-MagazineWhile e-book and e-magazine sales have had a negative effect on print sales in recent years, physical reading material isn’t going anywhere. The history of e-books goes clear back to the 1930 book  “The Readies” by Bob Brown about "a machine that will allow us to keep up with the vast volume of print available today. . .,"1 but they didn’t really take off until around 2007 when Sony and Amazon started pushing their dedicated e-readers. The introduction of tablet computers in recent years has contributed to increased sales of electronic books and magazines.

    Many people are drawn to e-books because of their ability to store many books in a very small space. Others prefer to keep their reading material in physical form because their books never run out of power. Passions run high on both sides of the argument, but some people like to have both. For these people, the ability to travel with hundreds of books in their pocket is liberating, but they still can’t resist the draw of a physical book.

    Despite high revenue shifts to electronic reading sales, bookstore revenues for 2013 were around $17 billion, and magazine revenues totalled nearly $8.3 billion in 2012. While these numbers are lower than in years past, they are starting to level out as people grow accustomed to the new technology and settle into their preferred format. In our opinion, literature racks and magazine displays won’t be disappearing any time soon.

    In short, there’s no better way to sum this up than with the words of British writer and comedian Stephen Fry in a 2009 Tweet: “This is the point. One technology doesn't replace another, it complements. Books are no more threatened by Kindle than stairs by elevators”.

  • 10 Ways to Stand Out at a Trade Show

    There are many reasons to participate in a trade show. Some of those reasons are:

    1. Target an audience that is already predisposed to be interested in your product
    2. Engage in direct, face-to-face communication with existing and potential clients
    3. Build your network of contacts through personal interaction
    4. Generate new sales leads, including new markets
    5. Directly sell products to clients


    Whatever your reason is for joining a trade show, you have to figure out how to stand out from the crowd. We’ve put together this list of ways to stand out at trade shows.

    1. Choose Shows Related to Your Industry

    It may seem like a no-brainer, but the more closely related the trade show is to your business, the more people will be interested in what you’re presenting.

    2. Pristine Presentation

    Make sure your products, displays, pamphlets, etc. are in top condition. When your display looks good, people will automatically take you more seriously.

    3. Wear Your Logo

    Having your logo emblazoned on your shirt or jacket can help with brand recognition and leave a lasting impression. Do your homework and find out how dressed up the vendors usually are at the trade show you’re attending. You can wear a polo or a t-shirt (with or without a blazer) depending on what you find out.

    4. Bring Your Business Cards

    You’d be surprised how many vendors forget to bring business cards with them. Don’t be the guy who has to scrounge for a piece of paper to write his contact info on.

    5. Be on Your Best Behavior

    Whether dealing with trade show reps, the people in attendance, or other vendors, being polite will go a long way to making you memorable. And don’t stop at polite, make sure you’re friendly and approachable.

    6. Be Ready to Conduct Business

    You may not have the opportunity arise, but it’s always important to be ready to conduct business immediately. Bring order forms, sales brochures, credit card forms, pens, and anything else you might need to help someone place an order with you.

    7. Have Display Banners with a Call-to-Action

    A striking display banner can catch the attention of those wandering past your booth in the same way a billboard catches the attention of passing drivers. Including a Call-to-Action on your display banner can improve engagement as well.

    8. Encourage Social Engagement

    We live in a digital age, and people attending trade shows will probably be willing to “check-in” or update their status using the event’s hashtag. You can encourage those who visit your booth to tweet using a hashtag you developed for the event. Have someone with you to live tweet on your behalf to encourage social engagement. You can even offer special deals to those who “check-in”.

    9. Make It Easy to Find and Share Your Website

    Including a Quick Response (QR) code on your distribution materials can help people find your website in a very easy way. If the QR code is configured right, it can help you track people who visit your site or landing page because of the event. Make sure the landing page you use for the QR code addresses the trade show connection, and you can even include a targeted offer on the landing page. You’ll also want the landing page to be easily sharable on social sites.

    10. Bring SWAG and Treats

    People love free stuff. Even a logoed pen or a piece of chocolate will get people who may have passed you by to slow down and visit your booth. Having something a little bit bigger for people who engage with your hashtag or otherwise engage socially can be a good idea, too. You can also do a drawing for a free t-shirt or product.

  • All About Greeting Card Sales

    Americans love their greeting cards! Check out how many greeting cards are sold per year and which holiday or occasions get the most cards bought.


  • Customize Your Business Signage

    When it comes to advertising, there is no “one size fits all” amount that businesses should be spending. Percentages and dollar amounts heavily depend on the industry and scope of the business. There are many different theories and recommendations about how much to spend on retail advertising. Forbes suggests an Advertising/Sales (A/S) Ratio of 8 -10% of projected sales. In these harsh economic conditions, every penny counts. To free up some of this budget, consider using chalkboard displays or marker board displays.


    Do it yourself (DIY) projects are incredibly popular right now. People like the ability to customize something to fit their personality and style. Chalkboard and marker board displays give businesses the ability to change their message in just minutes, as opposed to older sidewalk signs that required the removal and replacement of letter tiles. Draw pictures, announce specials, post your menu; the choice is yours.

    Long Lasting

    Another benefit of using chalkboard displays and marker board displays is the ability to get hundreds of signs for the price of just one. Because messages can be easily erased, the boards can be used time and time again as your menu, specials, or desired messages change. Save yourself the time and hassle of ordering and paying for a new sign every time you need one.


    How many times have you been walking along the sidewalk and stopped, even for a moment, to read a sign outside a store. Outdoor sidewalk signage has been proven to increase foot traffic to businesses, resulting in an increase in sales. Some businesses choose to incorporate humor in their signage through funny quotes or explaining their daily special in a comical way. These types of signs are also very susceptible to drawing in impulse buyers. Including images and illustrations will even further increase the appeal and interest in the sign.


    Not only are chalkboard displays and marker board displays reusable, they are extremely convenient. Their "A"-frame design allows them to be portable enough to be easily folded and stored at the end of the day.  If you’re headed out to an event or trade show, you can load the sign up in the car and take it with you.

    Sidewalk signs are not new to the marketing/advertising world, but chalkboard and marker board displays provide a breath of fresh air to the method. Have fun with them while increasing the exposure of and attention to your business.

  • Top 10 Impulsively Purchased Items

    Almost everyone has fallen victim to an impulse buy at one time or another. That pack of gum or candy bar sitting right next to the checkout register is just too good to pass up on your way out of the store, right?

    This is good news for brick and mortar business owners. The more people are open to making impulse buys at your establishment, the more money you are bringing in. In the average person’s life, they will spend about $114,293 on impulse buys. So just what are all these people buying?

    1.  Food

    The most common impulse buy people make is on food. Strategically placed food items are especially impactful when a consumer is feeling angry or stressed.


    2. Clothing

    Regardless of the age or income level of the buyer, over 50% of clothing purchases are made as impulse buys. This includes those items of clothing that are bought a size too small in the hopes that they will fit soon.


    3. Magazines

    The typical placement for magazines is right before you reach the checkout stand of your store. This is because people standing in line will get bored and look for something to read. If the cover story is interesting enough, the customer will likely keep the magazine with them all the way past the point of purchase.


    4. Wine

    An impulse buy of wine is made for similar reasons as to why an impulse buy of food is made. The emotional state of the consumer can, at times, override the practical side of a person, resulting in an impulse buy to make them feel better.


    5. Books

    Boredom is another main reason for making an impulse buy. When a customer is at your store, they may look for ways in which to overturn their disinterested mood by purchasing a book on a whim.


    6. DVDs

    This is on the list for the same reason books are. If a consumer is feeling lost or vulnerable emotionally, they are more likely to look for an escape through some form of media, which is where impulsively bought books and movies come in.


    7. Shoes

    Regardless of the size of someone’s waistline, the size of their feet is likely to stay the same throughout all adulthood. For this reason, people love shopping for shoes when they are feeling down. Since shoes fall under the “clothing” category, the same statistics apply; over half of all shoe purchases are made on impulse.


    8. Trips

    Have you ever thought, “If I don’t do this now, it is never going to happen,”? This exact way of thinking is why trips are in the top ten list of impulse buys. Since you can’t typically purchase a trip at your average store, this more applies to online purchases.


    9. Beer

    When someone comes to your store, they aren’t necessarily thinking about making an impulse buy; however, their frame of mind has a great impact on the purchasing decisions they make. If someone is feeling guilty or stressed, they are more likely to buy something to make them feel better, like alcohol.


    10. Toiletries

    These little trinkets are easy to keep on endcaps and in dump bins close to checkout areas. Almost anyone can convince him or herself that they need some more toothpaste or hand sanitizer.

    By knowing what types of products are most often bought on impulse, you can better advertise and market those items at pivotal places in your store by using effective impulse buy display cases.

  • Basic Rules of Good Sign Design

    Everyone has made a sign out of posterboard and permanent marker, but that was for a garage sale or lemonade stand. Unfortunately, that kind of sign won’t work for your business. Signs need to be professionally printed, and they need to be designed to both catch and please the eye. Not everyone is a graphic designer, but you don’t have to be if you know these simple rules of sign design.

    1. Color:

    Choosing a color scheme can be difficult. Most likely, you will want to match the color scheme your business has already chosen. If you are using a photo, make sure that it will match with any text or other graphics you are using.

    2. Text:

    Finding the right font and size is time consuming. It’s best to be consistent with your fonts on all your signage, so if you already have a font being used in your logo, your stationery and/or your website, that is a good place to start. If you choose to use more than one font, make sure that they are contrasting fonts. The same rule goes for size. If you need to make the sizes different, make them very different. Contrast is good. Conflict is bad.

    3. Size:

    Size is everything in design. Your font size, your image size, your sign size, your border size—all of it matters. Differing font sizes need to contrast, but they also need to draw in the eye. How far away are people going to be from the sign? Will they be able to read the text when they’re still a ways off? Will they be able to see what your images are from a distance? On the flipside of that, is your text dominating your image, or vice versa? Your images and your text should work together to get your message across.

    4. Images:

    Your images won’t look the same printed as they do on your computer screen. Printers can have slightly different color settings and will often print your images darker or lighter than you want. It’s always good to do a test print to see what the difference will be. The size of your image on the printed product will make a difference as well. On your computer screen, you can get away with 72 or 150 dpi (dots per inch). However, when you print your sign, you will want it at 300 dpi.This is standard for high-quality printing at pretty much every size.

    5. Design:

    The basic rules here are simple. Make things line up. Group like objects together, and separate them from other objects with space or lines. Make sure you have plenty of contrast with your colors, sizes and fonts.

    These steps will get you started creating your own signs. If you follow these simple rules, you’ll be creating high-quality signs for your business in no time!

  • The Customizability of Sign Holders

    It is interesting how simple things can make a big difference in marketing. Even with all the technologies that have revolutionized the way businesses advertise, you can still attract people with nothing more than a creative sign idea. Especially if you own a smaller, local business and don’t have the money for fancy TV ads or internet marketing, a sign can go a long way. What really makes a sign display useful is the ability to adapt and change according to fluctuating market trends. Business environments can change so quickly that what might seem like a good idea one day may not be a good idea the next. Instead of possibly wasting money on more permanent display options, it might be wise to consider using a changeable sign display.


    Advantages of Changeable Sign Displays

    Changeable sign displays allow you to better move with the changes in the market. Let’s face it, people’s needs or desires change quickly. In order to survive, a business has to be able to gauge the needs of customers and quickly meet those needs. Changeable sign displays allow you to change the content of your sign weekly or even daily. This allows even the smallest business to offer a variety of promotions on a more frequent basis. People are drawn in by variety, and this strategy can greatly increase your business opportunities. Changeable displays also allow you to tailor your sign to needs of a particular customer or market. Even if the changes in that market are rapid, these displays can be easily and quickly changed to meet customer needs.


    Types of Changeable Sign Displays

    One of the great things about changeable sign displays is the variety. For instance, there are sign displays that range from chalkboards to message boards with changeable letters. Use of a certain type of sign display depends entirely an individual business owner’s needs or talents. Chalkboard displays allow for more color and creativity. They are also more informal and can be inviting to younger crowds and those looking for a more local, relaxed atmosphere. Message boards are clean, clear and professional. With this type of display, you don’t have worry about the possibility of poor handwriting or words accidentally being erased.

    Another great display option could be static cling window lettering. Painting a window display can look good, but it can take a lot of time and money. It also can’t be taken down or changed very quickly. Static cling window lettering displays can simply be placed on the window and then easily removed when times change. The individual letters are also reusable, which ultimately saves time and money for your business.

    Regardless of what you decide to use, changeable sign displays can be a valuable tool that enables you to draw in more and better business.

  • How Signs Can Help Grow Your Business

    One of the best, and least expensive, things you can do to market and advertise your business is to showcase using signs.


  • What You Can Put On a Spinner Rack

    marvolus0Wire-Bin-InfographicThere are so many options when it comes to items to store in spinner racks. This infographic from Marvolus Manufacturing tells you what will (and what won’t) work inside a spinner rack. Keep in mind--some are more practical than others.

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